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Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast…
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As a hotel owner, you’re likely looking for any way to raise awareness about your hotel and drive sales. One way you can increase bookings is by using Google Hotel Ads. This Google Ads feature was designed specifically for hotels.…
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Sales and marketing are two completely different departments, yet they share very similar goals. Both have the end goal of attracting more customers. These teams function relatively well on their own, but if you can get them on the same…
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The guest experience is ever-evolving, and many hotels are engaging guests before, during, and even after their hotel experience. Engaging guests after they leave can be tricky though, because you don’t want to annoy them. Today in the Southeast International…
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Hoteliers are always on the hunt for an edge in the hotel industry. The hotel industry can be difficult to break into, and it can be tough to decide where to invest in your first, or next, property. Secondary markets,…
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Hotel owners need to stay on top of the latest trends in order to run a successful business. In addition to staying on top of trends, owners also need to pay attention to the biggest challenges the industry is currently…
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Your property management system is an essential part of your business. An out of date property management system can slow down operations and make your hotel less efficient. Property management systems have advanced greatly over the years, so it’s best…
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Marketing for hotels can be tough. That’s why understanding as many techniques as possible and utilizing the best ones can make a big difference in your marketing efforts. One popular marketing tactic is creating a marketing persona. But what’s a…
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Marketing is vital for hotels, especially digital marketing. One crucial aspect of digital marketing is SEO (Search Engine Optimization). There are plenty of ways to improve your SEO, including the addition of a blog on your hotel website. Good SEO…
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One way that a hotel can increase both their revenue and their brand power is by initiating a strategic partnership with another brand. The right strategic partnership can bring in a lot of revenue and attention to both brands. Today…
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