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Buying a Hotel: What to Look for in a Hotel Listing

When you’re in the market to buy a hotel, browsing the hotel listings can be pretty overwhelming. There’s a diverse gamut of properties out there to sift through, and it can be hard to decide where to start. One way…

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Hotel Trend Watch: Augmented and Virtual Reality

Person wearing VR goggles

The technology being implemented in the hotel industry continues to get more and more advanced. Augmented and virtual reality has even started to enter the hospitality space. But how do you use these technologies in your hotel, and what do…

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What to Look for in a Hotel Manager

Interview with a hotel manager

Hiring for the hospitality industry is an important but challenging task. You want to make sure you hire the right person for the position, because it could be the difference between your guests enjoying their experience or being dissatisfied. These…

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Creating a Successful Boutique Hotel

Boutique hotel lobby

Running a successful boutique hotel is by no means an easy endeavor. You don’t have the backing of a well-known brand name the way you would with a franchised property. Thus, there are some special considerations you need to make…

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Airbnb: Friend, Not Foe?

Analyzing an OTA site

Airbnb first entered the hospitality industry on a very small scale, and not many people took them seriously at the time. But they grew quickly, and now Airbnb is a thriving company. Throughout the rise of Airbnb, hotel owners have…

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Leveraging Social Media for Your Independent Hotel

Making a social media post

If you run an independent hotel, social media is something you’ll need to leverage in your marketing strategy. By using social media to your advantage, you can increase awareness, engagement, reservations, and revenue. But what are the best ways to…

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What Is a Soft Brand?

Nice hotel room

When choosing the type of hotel you want to invest in, one of your choices will be whether you want a franchised or independent property. But, there is another option that has been making waves in the hotel industry recently:…

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Why You Need Visual Content in Your Marketing

Video on website

Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast…

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