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Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast…

As a hotel owner, you’re likely looking for any way to raise awareness about your hotel and drive sales. One way you can increase bookings is by using Google Hotel Ads. This Google Ads feature was designed specifically for hotels.…

Sales and marketing are two completely different departments, yet they share very similar goals. Both have the end goal of attracting more customers. These teams function relatively well on their own, but if you can get them on the same…

The guest experience is ever-evolving, and many hotels are engaging guests before, during, and even after their hotel experience. Engaging guests after they leave can be tricky though, because you don’t want to annoy them. Today in the Southeast International…

Marketing for hotels can be tough. That’s why understanding as many techniques as possible and utilizing the best ones can make a big difference in your marketing efforts. One popular marketing tactic is creating a marketing persona. But what’s a…

Marketing is vital for hotels, especially digital marketing. One crucial aspect of digital marketing is SEO (Search Engine Optimization). There are plenty of ways to improve your SEO, including the addition of a blog on your hotel website. Good SEO…