Our Hotel Brokers Give Tips for Marketing to International Travelers

If you have a hotel in a major city or travel hub, chances are you get a decent amount of international travelers. But are you capitalizing on these opportunities? Are you marketing your hotel properly to this demographic? If not, you may be missing out on an opportunity to strengthen your customer base. Today in the Southeast International Hotel Brokers blog, we’ll talk about marketing to international travelers.

Does Your Hotel Attract an International Market?

First, you need to consider if international specific marketing efforts are even worthwhile for your hotel. This question can be answered pretty simply by your location. As with anything in the hotel industry, the location will always be important, but this is especially the case with international travelers. If you go to a different country, where do you want to be? In most case, you’d want to be right in the city, near a lot of the major attractions, where there are lots of things to do. If your location is good, but not great, you may still attract international travelers. For instance, if you’re not in the city, but you’re near the airport and you have good prices, you may be what some travelers are looking for. But for the most part, international travelers are looking to experience the city to the fullest, so our hotel brokers recommended you keep this in mind when deciding if you should pursue an international marketing strategy.

How to Capitalize and Market to International Travelers

If you’ve determined that your hotel holds appeal for international travelers, you can move on to creating a marketing strategy. Primarily, you should be focusing on your website. The easiest way to do this is optimizing your website for international markets that you’re trying to reach. To do this, you’ll need some digital marketing know-how. You’ll need to make sure you know what these travelers are searching for, and make sure your website is ranking for these keywords. If you have a digital marketing team, they should be able to take care of this for you. You also will want to make sure your website highlights why travelers would want to stay with you. Pages that stress your location and proximity to local attractions will show them that your hotel is the place to stay. Our hotel brokers also recommend translating your page into several different languages of your target market. This way they can more easily navigate and understand your site.

Contact Southeast International Hotel Brokers Today

If you’re in the market to buy or sell your hotel, choose Southeast International Hotel Brokers. With decades of experience, you can trust that you’re in good hands. We’re dedicated to customer service and satisfaction. Contact us today for more information about our services, and to speak with a member of our hotel brokers team.