Hotel Brokers Advice on Adding a Loyalty Program to Your Independent Hotel

Loyalty programs are great incentives for customers to stay with a brand as often as possible. But are these programs limited to only franchised properties? It doesn’t have to be that way. Boutique and independent hotels can find a lot of value by enacting their own loyalty programs. Check out an analysis of independent loyalty programs from our team of hotel brokers.

What are the Benefits of a Loyalty Program?

First, let’s talk about what you can gain from implementing a loyalty program. The most obvious benefit is customer loyalty. Customers enrolled in a loyalty program will want to make the most of their membership, by staying with their brand of choice anytime they can. Obviously, this is a harder concept to apply to an independent or boutique hotel. Chances are you don’t have similar properties all over the country. That being said, offering a loyalty program will entice customers to stay with your hotel anytime they’re in town. If your hotel is located somewhere they frequently travel to for business or pleasure, offering a loyalty program will ensure you’re the only place they come to when they visit.

Another huge benefit of offering a loyalty rewards program is the opportunity for personalization. When you have a customer enrolled in your system, you can note certain preferences they have and utilize this information to give them a better experience. For example, maybe a loyalty rewards customer of yours always orders breakfast at 6 in the morning. With this information at your disposal, you can ask during their check in if they’d like their usual breakfast delivered to them the next morning. They’ll surely be impressed by your attention to detail. Our hotel brokers recommend striking a balance between personalization and being too invasive. The little details are what counts, and they are what keep customers coming back.

How Do I Implement It?

If you’ve come to the decision of creating a loyalty program for your independent hotel, you may be wondering the best way to implement it. Our hotel brokers recommend not getting too complicated with your rewards program. A simple system that rewards customers with points for every stay will be enough for most guests. All you need to do is determine what points can be used for and the worth of your points. For instance, every dollar spent might be worth ten points. When they have points saved up they can use them toward room upgrades or free nights. Many POS systems have the ability to store loyalty programs, so utilize these to keep things organized.

Contact Southeast International Hotel Brokers

For a trusted and proven name in the hotel brokerage industry, use Southeast International Hotel Brokers. We work with you throughout the entire buying or selling process to make sure everything goes smoothly. We utilize our vast network to connect you with other quality buyers and sellers. When you work with Southeast International Hotel Brokers, you’re working with the best. Contact us today, or view our website for more information.