Our Hospitality Brokers Give You Tips on What’s Important for Your Website

In today’s society, if you run any kind of business you need to have a strong web presence. This is especially the case if you run a hotel. People will utilize a hotel website for a variety of different things. Today in the Southeast International Hotel Brokers blog, our hospitality brokers break down the important things you should be including on your website.

Why Your Hotel Website is Important

A hotel website is absolutely necessary, and it won’t do to just have a barely functional web page. Your website should be fast and intuitive. If it’s not, you may be driving away potential customers. Customers won’t want to deal with a confusing, slow website when another hotel has one that is much easier to use.

A good web presence helps to create brand awareness and helps people to get an idea of what they can expect when they stay at your hotel. Our hospitality brokers recommend hiring a professional to build your website if you don’t have digital marketing staff who can do it for you.

Things that are Essential to Include

Your hotel website should include some crucial elements. Our hospitality brokers recommend including the following:

A Booking Page

A page where customers can book their stay is absolutely essential. In fact, they should be able to do this on just about every page of your website. A “book now” button or a side column where they can fill in their information is essential. Also, including links to the booking page throughout the website will help to drive users to that page.

A Rooms Page

Another thing you’ll want to include is a page that shows customers the different room options. Customers won’t want to stay in a room if they don’t know what it looks like. Include plenty of pictures, and possibly even video. You’ll also want to include information about what amenities are available in each room, and how many guests each room sleeps.

Pages for Your Other Features

You may also want to include a page for the other amenities your hotel has. For instance, if you have a restaurant, you’ll want to include a page that talks about it. You could even have a PDF file of a menu on the page. If the restaurant is open to guests outside the hotel, our hospitality brokers recommended creating a seperate website for the restaurant and linking to it from the hotel website.

Contact Our Hospitality Brokers Today

If you’re in the market to buy or sell your hotel, contact our hospitality brokers today. We have the knowledge and expertise to make the selling and buying process as simple as possible. Our vast network will connect you with qualified buyers and sellers, so you don’t waste your time. For more information, contact us today and speak to a member of our hospitality broker team.