Google Ads for Hotel Marketing Strategies

At this point, digital marketing isn’t something that a business can avoid implementing in their marketing strategy. One of the best tools to improve your digital marketing efforts is Google Ads. In this blog, we’ll go over what Google Ads can do and why you should be including them in your marketing plan.

What are Google Ads?

Google Ads, or Google Adwords, is a platform developed by Google for advertising. Anyone can use it to advertise their products, services, or business. The best part about Google Adwords is you can truly customize who sees your ads and when. By making a comprehensive Adwords strategy, you can make sure that your marketing budget is used to reach people who are actually in the market for whatever your business provides.

The way it works is you essentially “bid” on certain keywords that you’re potential customers are searching. Your clickable ad will show up, and then you pay for their clicks. Certain keyword will cost more than others, so it’s important to create a strategy that reaches the most people possible for relevant keywords within your budget. If you’re unsure about creating an Adwords strategy, there are plenty of guides online, otherwise you can always hire an expert or outsource to a digital marketing agency.

Digital marketing for a hotel can be quite time-intensive. It’s a good idea to do conversion tracking so you know how well your ads are doing, and so you can make adjustments where necessary. Most hotel owners simply don’t have time for this, so it can be well worth placing that responsibility elsewhere.

Why Does a Hotel Marketing Strategy Need Them?

In today’s digital marketing driven age, it’s important for any and all business strategies to include Adwords. Hotels specifically lose out on various opportunities because of online travel agencies. If you only have a website, and no digital marketing strategy along with it, online travel agencies will take away a lot of your potential traffic. Making a proper Adwords strategy can help you eat into their digital market share a little bit and attract more guests.   

Choose Southeast International Hotel Brokers

If you’re looking to buy or sell your hotel, choose the expert team at Southeast International Hotel Brokers. Our hospitality brokers have the experience, expertise, and resources to make your buying and selling experience simple and seamless. Contact us today for more information and to speak with a member of our hospitality broker team.