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Hospitality Brokers on Ways to Bring Your Social Media to the Next Level

In previous blogs, our hospitality brokers have talked about how important social media is for your hotel or motel. While you may have already implemented some social media practices, it’s likely that you could be doing a lot more. A dynamic social media campaign can drive business and get people in the door of your hotel or motel. Today in the Southeast International Hotel Brokers blog, our hospitality brokers explain how to do this.

How to Set Your Social Media Apart

First things first: It’s important to realize that the majority of businesses use social media. They’re on Facebook, Instagram, and many other platforms. Most of the time, people aren’t particularly interested in following a business’s social media account, unless they really have something special to offer. Here are a few examples of things that our hospitality brokers have seen help boost a hotel’s social media presence:

Special Offerings for Followers: Offering a promotion on a social media platform can be a good way to immediately boost followers. One way you can do this is to post on Instagram that people who follow the page and tag friends get entered for a chance to win a free weekend stay.

A Friendly Approach: Sometimes businesses can come off as too stiff or formal on social media. People look to social media primarily for entertainment, so making your social media page more informal and entertaining certainly can’t hurt. Try making more lighthearted, conversational posts to see if your engagement increases. You may be surprised with the results.

Make Sure You Post Quality Content: Remember, people want engaging content on their social media feeds. If you’re making a multitude of posts everyday that don’t contain particularly interesting information, your social media campaign is doomed to fail. You need to post creative, engaging content to maximize your potential. The better your content, the more likely people are to share it. If you get more shares, you get more followers. If you get more followers, you increase the chance of them becoming guests at your hotel or motel.

Implementing a Campaign

Once you’ve decided on the direction you want to take your social media campaign, it’s important to start implementing your plan right away. Make sure you have everything laid out, and set goals for your campaign.

Make sure to track those goals so you know whether your efforts are making a real difference. Our hospitality brokers recommend either hiring an in-house marketer or finding a quality company to outsource the work to — whatever works best for your individual needs and budget.  

Contact our Hospitality Brokers Today

If you’re looking to buy or sell a hotel, our hospitality brokers can help. Southeast International Hotel Brokers is always on top of the latest trends in the hospitality industry, so make sure to check back to our blog! For more information, or to speak with a member of our hospitality brokers team, contact us today.