Hospitality Brokers Tips on Offering a Shuttle

The first rule of good hotel management is: always put guest satisfaction first. An extremely useful and convenient service for guests is offering a shuttle. Today in the Southeast International blog, our hospitality brokers talk about the benefits of offering a shuttle service and what your service should include.

Should I Offer a Shuttle Service?

If your hotel is midscale and above, a shuttle is almost expected, especially if you’re close to airports. Many business travelers will decide where they stay based on convenience and how close it is to the airport. Although a free shuttle won’t bring you profit directly, it could be an intangible factor that influences someone’s decision to choose your hotel over another. Plus, people may appreciate the convenience enough to give you a positive review online. Our hospitality brokers say that the power of positive reviews can’t be understated, as they can really make a difference when people choose their hotel or motel.

What Should My Shuttle Service Include?

If you offer a shuttle service, you’ll have several considerations to keep in mind. First, your shuttle needs to be easy for guests to use. Make sure the shuttle times are easy for guests to find. Posting them where the shuttle picks up and drops off is good, but you should also have information about it on your website. You also need to make sure the shuttle is clearly labeled with the name of your hotel, so it’s easy to see and find. Also, remember that your shuttle represents your hotel, so it’s a good idea to make sure the design and aesthetic of the shuttle complements your brand. For example, if your hotel is upscale, the shuttle might be a sleek black with gold lettering and plush seating.

You also need to decide where your shuttle will take guests. Our hospitality brokers recommend an airport shuttle service at minimum, but many hotels actually offer shuttles that take guests to the downtown area. Where your shuttle goes is up to you, but just remember to keep in mind the wants and needs of the guests.

Contact Our Hospitality Brokers Today

If you’re looking to buy or sell a hotel, our hospitality brokers can help. Southeast International Hotel Brokers has been in the hotel brokerage industry for over 50 years, with an exceptional track record of client satisfaction. For more information, or to speak with one of our expert hospitality brokers, contact us today.