Creating a Voice for Your Brand After You Buy a Hotel

A big part of having a successful independent hotel is proper marketing. In your marketing efforts, a distinct voice should come through. It’s up to you to decide what kind of vibe and voice you want to convey when marketing your hotel to potential consumers. Today, in the Southeast International Hotel Brokers blog, we talk about branding and creating a unique voice after your buy a hotel.

Branding is Key

A strong brand creates associations. When you have a bold, strong brand, guests will remember you and think of you every time they stay in your city. A brand also creates an image for your hotel, whether that be unique, fun, or prestigious. Not every hotel needs a distinct brand, it all depends on what your vision is. If you’re looking to be a hotel that stands out and creates a unique experience, you definitely need to incorporate brand strategy into your marketing plans. And a big part of brand strategy is finding your voice.

Give Your Hotel a Unique Voice

When you buy a hotel, you probably have a vision for what you want to create. You have your brand in mind. You know what kind of hotel you want to be. Once you have everything in place, you have to get guests in the door. The only way to do this successfully is through marketing. If you have a unique hotel, it makes sense that your marketing should be unique too. But how do you want to be portrayed in your marketing? Your answer to this question is how you find your marketing voice. A good way to find your marketing voice is to look at other companies and see how they do it. Don’t steal their direction, but use it as inspiration to find how you want to market. Hilton, for instance, sticks to the prestige direction for their marketing. For a good example of a more eclectic approach to marketing, you can look at the company, Old Spice. They appeal to a younger demographic with their strange but hilarious commercial advertisements. Think of the demographic you’re looking to appeal to. What speaks to them? Once you find your voice, make sure you use it consistently for your advertisements and social media presence. After you buy a hotel, you have to maintain consistent marketing in order for it to truly connect with your audience and potential guests.

Buy a Hotel Through Southeast International Hotel Brokers

If you’re looking to buy a hotel, buy through Southeast International Hotel Brokers. We can help you find the right property for your needs and walk you through the entire buying process. We are a full-service hotel brokerage, so we’re also here for your hotel selling needs. Contact us today for more information about how to buy a hotel through us, or continue browsing the Southeast international Hotel Brokers website.