Our Hotel Brokerage Breaks Down Hotel Mobile Apps

In previous blogs, we’ve talked about how important it is to have a web presence for your hotel and keep up with the latest technology. A big part of today’s technology trend is every business seems to have a mobile app. This is especially the case in the hospitality industry. Today, in the Southeast International blog, our hotel brokerage breaks down the importance of mobile apps and why you should consider getting one for your hotel.

Why Do I Need a Mobile App?

There are a variety of reasons to consider getting a mobile app. If you own a franchised hotel, your brand probably already has one, and the benefits are easy to see. However, if you own an independent hotel, you may be wondering if a mobile app is worthwhile for your smaller scale operation. In short, the answer is yes. Our hotel brokerage has seen many independent hotels receiving a lot of value out of their mobile apps. The number one reason that you should consider implementing one is the fact that it makes things much more convenient for your guests. Guests love an intuitive mobile app that makes their experience easier and more efficient. The other big reason you should consider a mobile app is how much it can streamline your processes. A mobile app can actually make things easier and more efficient for you and your staff too, as long as it’s designed well. You may have to hire a third-party to ensure this is done correctly, but it’s worthwhile in the long run.

Features to Include

If you decide to implement a mobile app, you’ll need to decide what features you’d like to implement. There are definitely a few features that you’ll want to be sure to include. The most important feature is giving guests the ability to make and cancel reservations through the app. Allowing them to do mobile check-ins is also a popular feature that greatly benefits the guests. A few other unique features our hotel brokerage has seen people implement is the ability to order room service through the app, the ability to use the app as a TV remote, using the app to make requests to the front desk, and using the app to keep track of loyalty points. What features you implement are completely up to you, but the more intuitive your app, the more likely guests will be to use it. This can really streamline their experience and your business.

Contact Our Hotel Brokerage Today

If you’re in the market to buy or sell a hotel, choose a hotel brokerage you can trust. Southeast International Hotel Brokers has decades of experience helping buyers and sellers in the hospitality industry. For more information about our services, please contact our hotel brokerage today, or continue browsing our website for more information.