How to Maintain Regular Customers After You Buy a Hotel

When you buy a hotel, you always want the transition to be smooth. As the new owner, you’ll have a lot on your plate, and the last thing you want is for income to slow down. That’s why you want customers who have stayed with the hotel under the previous owners to keep coming. So, how do you make sure this happens, and what can you do to ensure these customers trust the new management? Read on to find out more, and remember to buy a hotel through Southeast International Hotel Brokers when you’re in the market.

Why Previous Customers Are Important

Obviously, previous customers are important because they keep the profits coming in. But, they’re also a part of what makes the transition seamless. If the regular customers are still coming, it won’t seem like there’s such a big sense of change in the air. It makes staff more comfortable, too, because the customers they’re used to seeing are still patrons of your establishment. When you buy a hotel, you want every aspect of the transition to be smooth, and this will play a big part in that.

How to Retain Them

So how do you keep these customers from shying away when you buy a hotel? The first thing you’ll want to do is reach out to the biggest customers, such as business clients, especially those who rent out conference and meeting rooms if you have them. Assure them that their treatment won’t be changing and that they’ll still be getting everything they used to get under the previous owner. Let them know you value their business and that you don’t want to lose them as a customer. They’ll appreciate the gesture and it can give them full confidence in your status as owner. For other customers who may not spend as much money but still come on a regular basis, consider a formal email or even mailed letter. Let them know you appreciate that they’ve been staying at the hotel over the years, explain the change in ownership, and let them know you look forward to continuing their experience of great service and a comfortable stay.

Buy a Hotel with Southeast International Hotel Brokers

If you’re in the market to buy a hotel, contact Southeast International Hotel Brokers. We have a variety of hotels and motels in our network. Our expert hotel brokers will walk you through every step of the process and help you buy a hotel with ease. Contact Southeast International Hotel Brokers today, or view our website for more information.