Before You Buy a Hotel: Looking at Tech Trends

If you’re looking to buy a hotel, keeping up with the latest technology in the hospitality business is a must. Even if you resist the use of technologies in your personal life, the benefits of modern gadgets for a hotel are undeniable. Southeast International can show you a few of the recent trends, and why they are a benefit to you.

Smartphone Integration

Mobile technology is everywhere, and almost every aspect of our lives either can or must involve a smartphone in some way now. With how prevalent smartphones have become, almost every industry is gearing their digital output to mobile, which means it’s often the best yardstick by which to measure developments in new tech.

One of the major advancements in smartphones has been the ease of booking hotel stays through apps, especially hasty bookings that travelers make last-minute. This immediate convenience is bolstered by simpler communication with many of the more tech-savvy hotels, giving guests greater control over their experience.

Smartphone technology has also improved security, with many hotels and locations now adopting keyless entry systems,  allowing guests to get in out of their rooms and buildings using their using cell phones.

Beyond just cell phones, the wealth of options for instant communication means that, whether a user is connected through a desktop, laptop or tablet, they have access to the same abilities to make quick, flexible bookings from anywhere.

Automated Services and Self-Service

Automation is a hot topic at the moment, and if you’re looking into buying a hotel, you might want to consider offering some self-service options for your guests. The combination of smartphones and self-service kiosks for booking and checking out is becoming commonplace, and can cut down on wait times and speed up service.

This also has the potential to take some of the pressure off of your hotel staff, leaving them to focus more on direct customer service and crafting a unique experience for your guests. It’s important to remember that the majority of travelers enjoy a human touch to their stay. Overuse of automated or self-service options takes away from that, so think about how best to use what technology has to offer.

Safety and Security

Much like automation, security is a common concern for most people in the digital age. With all of the data being exchanged through personal devices on a daily basis, we’re intensely mindful of our own personal privacy and safety.

If you’re planning to buy a hotel, it’s important to consider heavily investing in modern security systems, not just for practical reasons but also for your guest’s peace of mind.

CCTV systems, staples in many hotels for decades now, have improved along with advances in technology. Additional features, such as facial recognition and low-light vision, improve 24-hour security, while smartphone integration can allow guests to be alerted if someone enters their room when they’re away from it.

When you buy a hotel, make sure that security is a priority, and let both your staff and your guests know it.

Liking, Sharing and Social Media Inclusion

One of the most beneficial advantages of new technology is the increasingly common ability to leave feedback and reviews. Good reviews and a positive reputation can become established much faster and to a far wider audience than ever before.

Taking the time to foster and grow a digital presence, and to make the most of the open communication it allows with your guests and potential customers, is a priceless benefit of our developing digital world.

Think About the Future When You Buy a Hotel

There’s a lot to plan for when you’re looking to buy a hotel, and Southeast International is a globally recognized hotel broker with the experience and expertise to help you find the right path. Contact us today for more.