Improve Your Profit when Listing Hotels for Sale

In some ways listing hotels for sale is not so different from listing anything else for sale. If you want to make a sale, you have to pitch your product in a specific way, and you have to make sure that your product is competitive. Beyond those basics, however, listing hotels for sale becomes a more complicated process. You may not know all the intricacies of hotel sales, and that’s okay. We have hotel brokerages and hotel brokers precisely for this reason: hotel sales is complicated. But we, as hotel brokers, believe it is more than beneficial for us to teach you some of the basics. We are on the same team here, after all.

Make Sure All Hotels for Sale Are in Great Shape

Think back to that moment you decided to buy a hotel. You may have been excited, but you were, we imagine, a little nervous. This is to be expected. Hotels are not cheap. Try to keep this in mind when you list any hotels for sale. Buyers will research your hotel to ensure they are getting their money’s worth. You will need to instill confidence in your potential buyers, and you will need to back this up with accurate financial records dating back at least three years. This includes tax returns and expense reports.

Don’t forget the physical aspects of your hotel either. We like to think otherwise, but a book is often judged by its cover. Make sure the rooms, lobbies, and exteriors of your hotels for sale look their best. You might also consider integrating newer technology to increase your hotel’s value. Remember, first impressions are important. When it comes to hotel sales, first impressions are mainly physical—the exterior, the lobby, the front desk, and the rooms.

Choose an Experienced Hotel Broker

You wouldn’t want an inexperienced and flustered manager in charge of your hotels, would you? The same logic applies to hotel brokerage. Getting market value or higher on you hotels for sale takes experience and a vast knowledge of the hotel sales market. Hotel brokerage can be tricky, and smoothly navigating the sale of a hotel takes some savvy. An experienced hotel broker will bring a lens of objectivity to meetings and will help keep both the buyer and the seller grounded in the reality of their investments. An experienced broker will also have invaluable connections who will help market your hotel.

Understand the Market

Not everyone understands the best times to buy and sell hotels. For some products, this knowledge of when to buy and sell comes naturally. You wouldn’t, for instance, expect to return a profit on Christmas wreaths in July. But listing your hotels for sale can be a bit trickier. A lot of factors play into the value of your hotel at any given time. Listen to your hotel broker. They will have a keener understanding of the stability of the market. They will know what potential buyers will see as the strengths and weaknesses of your hotel, and they understand how your location may hurt or help your sale.

Offer Financing to Buyers

Third party financing, such as bank mortgages, have recently become more and more scarce. This makes it much more difficult to ask for all the money for your hotel upfront from a buyer. If you do not need all the money upfront and can exercise patience, financing your hotel to buyers works in everyone’s favor. You will increase the range of potential buyers. More potential buyers means more competition, and more competition means a higher chance of getting a better price for your hotel. Financing your hotel will allow you to collect interest that would otherwise go to a bank, and it may also make your hotel cheaper to the buyer in the long run because your interest rates may be lower than the bank’s interest rates.

Experienced Hotel Brokers Can Make All the Difference when Listing Hotels for Sale

With more than half a century of experience, Southeast International Hotel Brokers can provide nearly unparalleled support to anyone interested in listing hotels for sale. We understand the industry, and our contacts, along with our values of integrity, honesty, and exceptional service, give us everything we need to excel in hotel sales. We ensure you receive the highest quality service. Contact Southeast International to get started selling your hotel today.