Hotel Sales Presentation Strategies

Throughout our lives, we are typically told to not judge a book by its cover. However, this is not true when it comes to hotel sales. Presentation of your hotel is extremely important if you are looking to sell your property to a qualified buyer at a desirable price. A strategic presentation plan can positively affect the hotel process in several different ways.

Impacts of Presentation

Below are a few positive impacts that a successful hotel sales presentation can provide:

• Good First Impression: First impressions are a key factor in setting the tone and atmosphere. Your relationship and rapport with the potential buyer is critical to sales, and a positive first impression may be the deciding factor between your hotel and another.
• Increase Desirability: A strategic hotel sales presentation can increase the desirability through professionalism and a visual of potential profitability outcomes.
• Buyer Envisionment: Presentation allows for a potential buyer to have a good picture of what the hotel will look like after they make the purchase.
• Time on the Market: If your presentation is successful, the increased desirability, first impression, and buyer envisionment can lead to less time on the market.

Presentation Tips

Creating a hotel sales presentation can be a very difficult task if you want to do it successfully. Some useful presentation tips include:

• Discover and research who your buyers will be.
• Create a clean and organized atmosphere.
• Create an overview of your hotel’s features, performance and market.
• Above all, don’t do it alone. Hire a professional.

Presentation with a Hotel Broker

Creating a presentation for your hotel can be done on your own. However, hiring a hotel broker is pivotal to successful hotel sales. An experienced broker can assist you with the presentation of your hotel through using extensive knowledge, training and experience to create a professional and detailed presentation of features, performance and market.

Choose an Experienced Hotel Broker for Hotel Sales and Presentation

If you are considering hotel sales, contact a broker at Southeast International. Our brokerage is leading in the hotel brokerage industry. We have acquired over 50 years of experience and are dedicated to helping you market and sell your hotel. Not only do we have a staff of knowledgeable hotel brokers, we also have a staff of legal professionals and accounting specialist to provide you with the best service possible. Contact us today and begin the hotel sales process with a hotel brokerage you can trust.