Consider investing in a hotel broker through us, and you won’t be sorry.

Selling a hotel is a complex endeavor, especially if this is your first time doing so. At Southeast International, we’ve been in the hotel brokerage business for over 50 years, and we understand the complexities of these kinds of business deals. Because of this, you can trust us to help guide you through the process and get the best results possible. If you’re not yet convinced, here are seven great reasons to hire a hotel broker when selling a hotel.

1. Objective Perspective from Hotel Brokers

If you’re selling a hotel, it’s easy to get caught up in the price you want, especially if you’ve already invested a large amount of time, money and effort. Sure, it may not be in its peak season (or even pulling much profit at all right now), but you know it has potential to be great again. If you’re doing this on your own, you may not have an objective perspective to choose an appropriate selling price, and pricing your hotel too high will make prospective buyers scroll right past your business. If you price it too low (in a hurry to sell), many buyers will assume there’s something wrong with it. Just as bad, you might just sell it for less than you could have gotten out of it.

In the same way, an objective perspective can offer a fresh set of eyes with which to see your hotel. You may look at the same entryway every day and not notice that it needs some cosmetic updates, but a fresh perspective could give insight toward improvements that could significantly increase the value of your hotel.

2. Navigating the Red Tape

There are so many important hoops to jump through during the process of buying or selling a hotel. From negotiations and agreements to staff contracts and permits, a deal this big is bound to have unexpected roadblocks and pitfalls. A professional will be knowledgeable in all of the logistics and will serve as a buffer between you and a mistake that could cost you considerable time and money.

3. Experience

Hotel brokerage experience is not to be taken lightly. It’s not just complicated for you to try to handle; even business brokers that aren’t hotel brokers lack knowledge in the specific issues that are unique to the hospitality industry. Hiring seasoned hotel brokers saves you a lot of hassle and confusion. They will know what risks to look out for and questions to ask, and they won’t miss things along the way.

4. Marketing Package

The marketing package is extremely significant; it’s the first impression prospective buyers will get of your business. The quality of your photos and the way the hotel is described are what will capture or lose buyer interest. Hotel brokers know how to craft a profile that best represents your hotel.

5. Exposure

If you’re trying to sell independently, you are missing prospects; hotel brokers have access to many more buyers. In fact, Southeast International Hotel Brokers has a database of potential buyers from across the country and around the world to pull from; our brokers search for buyers who are looking for a hotel to match yours, and they contact them. Not only do hotels listed with Southeast International appear in the top search results of qualified buyers, but they also appear in effective email marketing campaigns delivered to tens of thousands of hoteliers. Southeast International cooperates with other hotel brokerages as well, optimizing the exposure of your hotel listing.

6. Professionalism

Whether you run a smaller hotel in a rural area or a large franchise with a steady flow of corporate traffic, professionalism is important. Any prospective buyer is looking for professionalism to feel secure enough to enter a deal with you. You could be kind and honest, but if professionalism isn’t your strong suit, the benefit of the doubt may not be afforded to you. Lack of professionalism makes people wonder what operations have been like, and no one investing a large amount of money wants to gamble on a business that seems questionable. A hotel broker makes it clear that your hotel is in good hands.

7. Confidentiality

Selling a hotel is a delicate situation. Gaining visibility in a commercial market without alerting your competitors or staff that you’re selling is challenging. Along with these challenge, your financial information must be disclosed to buyers. When you hire a hotel broker from Southeast International, be assured; we take careful precautions to protect your information. Our marketing efforts are extensive, but specific and detailed information is only released when a potential buyer is identified as a qualified prospect.