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2018 Trend Watch: Current Hotel Investment Trends

Making an investment

Looking at Hotel Investment Trends

Investing in a hotel property is a big decision. Every angle needs to be considered before you make a move. Staying informed will help you have an edge when seeking where to invest your money. Today in the Southeast International Hotel Brokers blog, we’ll talk about some of the latest trends we’ve seen in hotel investing.

What’s Going on In Hotel Investment?

So, what’s going on in hotel investment? Let’s take a look:

Small Markets are Surging

Hotel supply is way up, and there seems to be an especially promising boon in smaller markets. This is especially good news for hotel investors because it means you might be able to get into a smaller market without a ton of competition initially. Investing in a hotel in a bigger market can be trickier because you have a lot of established properties to contend with.

The Economy is Stable

Something that investors and business owners across the board can celebrate is the current state of the economy. It’s currently fairly steady, so you can invest with more confidence. The travel industry is doing especially well, as more millennials now have the buying power to take trips and stay in hotels.

Independent Properties are Popular

Although the stalwart brands will always have a place in the hotel industry, investing in independent properties has proven to be a smart investment. Millennial travelers are especially interested in properties that are wholly unique to the area they’re visiting and independent hotels can offer them this experience.

Franchised Properties are Still a Good Investment

Just because the independent hotels are popular doesn’t mean that franchised properties are seeing less business. In fact, it’s quite the opposite. The big franchises are doing well currently. This might be due to the fact that many franchised hotels are pushing for a more millennial-centric experience, along with evolving loyalty programs that provide loyal guests with rewards they actually want and care about.  

Choose Southeast International Hotel Brokers

Are you looking to invest in a hotel or motel property? Southeast International Hotel Brokers is here to help. Our expert team of hospitality brokers can help you through the entire buying process. If you’re looking to sell your hotel, we can help with that too. Our vast network will help connect you with highly qualified buyers. Contact us today for more information and to speak with a member of our hospitality broker team. We look forward to working with you.