How Hotel Loyalty is Changing

The travel industry is evolving rapidly, and this, of course, means that the needs and expectations of your guests are evolving at the same pace. Guests are expecting more out of loyalty programs. Simply offering points for free rooms and upgrades isn’t enough anymore. Every hotel is doing that, so you have to set yourself apart. But what can you do to show your customers that you truly value their loyalty? Today in the Southeast International Hotel Brokers blog, we’ll be talking about how loyalty is changing.

What Guest Loyalty Means

The old way of doing guest loyalty programs is simply offering guests points for staying with you. Of course, points still have their place in today’s guest loyalty programs. They’re absolutely essential. But these points shouldn’t be the beginning and end of your program.

A guest can get points from any hotel. Offering points isn’t really unique or special. In order to exceed expectations, you have to offer more. You have to push the boundaries of what guests usually get from being a loyal customer at your hotel.

How It’s Evolving

Guests love to be able to use their loyalty points for free stays and room upgrades, but they also want their stay to be an experience. Loyalty is quickly becoming more experience-focused. What does this mean, though? First of all, hotel staff should treat loyal guests that way. Having staff recognize them and give them stellar customer service will definitely help your loyalty program members feel special. It shows them that you care about their loyalty and that they appreciate it.

Also, everything should be easier for guests in your loyalty program. They should be able to book their rooms quickly, easily, and for the best price. Their check-in and check-out should be simple too. The more convenient you make things for your loyalty members, the more they’ll appreciate your dedication to their happiness. One way to do this is to run everything through your loyalty program app. Being able to book, check-in, check-out, request late check-out, order room service, and more through an app makes it a seamless, all-in-one experience.

If your guests are loyal to you, it’s important to show them that you want to do everything you can to reciprocate that loyalty. Doing this will not only help you keep current members, but it will also help you gain new members too.

Choose Southeast International Hotel Brokers

Here at Southeast International Hotel Brokers, we’re always staying on top of the latest trends. You can continue to check our blog for more news and trend analysis. If you’re looking for hotels for sale, or if you’re looking to sell your hotel, make sure to contact us. Our expert team of hospitality brokers will be happy to help you through the entire buying and selling process.