Hospitality Broker Analysis on Linking Your Hotel with a Sports Team

As a hotel owner, you’re always looking for ways to drive revenue and bring in more business. One way to do this is by partnering with local businesses. In previous blogs, we’ve touched on this topic but didn’t delve into specifics. Today in the Southeast International Hotel Brokers blog, our hospitality brokers break down the benefits of partnering with a local sports team.

Benefits of Having a Sports Team Partner

The benefits of partnering with a local sports team are numerous. The primary benefit is that the team can give your hotel as a recommendation for visiting teams. Anytime they have a home game, you would be bringing in quite a bit of revenue. Not only do you get the team members and coaching staff staying at your hotel, you’ll be getting any parents and relatives that come along too. Other than this obvious benefit, you’ll also be getting exposure. Being partnered with a local sports team is great marketing for your brand.

How to Start a Partnership

The ways you start a partnership with a local sports team can vary. It really depends on what level sports team you’re dealing with. If you’re going for a professional team, your hotel will need to be 5-star with luxurious accommodations to even be considered. If you meet these parameters, you’ll need to enter negotiations with the team. There are also many stipulations you have to meet in order to be qualified to accommodate sports teams in your hotel. Our hospitality brokers only recommend going after a professional team if you’re ready for a big challenge.

A more tangible goal is going for a college team or younger. These teams can still bring you revenue and exposure, but the barrier to entry isn’t quite as high. The most common way to partner with these teams is to become a sponsor. Being a sponsor can be costly, but the benefits can often outweigh these costs. Our hospitality brokers recommend doing some extensive feasibility reports before making a big decision like this.

Contact a Hospitality Broker Today

If you’re in the market to buy or sell your hotel, choose our expert hospitality broker team. Southeast International Hotel Brokers has been serving the hotel and motel industry for decades, so you can trust that you’re in capable hands. We help you through the entire buying and selling process. Contact us today for more information to speak with an experienced member of our hospitality broker team.